Post by account_disabled on Feb 25, 2024 7:55:18 GMT
The point of advertising on YouTube, like any other, is to be effective in solving the marketing tasks for which it is used. For this, it is sometimes not enough to follow a standard advertising strategy. Effectively promoting a product or service on a popular video platform may require a marketer to go beyond conventional marketing thinking. You will learn how to use a creative approach to improve an existing or create a new advertising strategy for promotion on YouTubefrom the practical experience of Ben Jones― international director of the Creative Works department at Google.
We dug into his column for the Think with Google blog, where he ponders stereotypes about YouTube advertising, and rethought them into actionable recommendations. Content: 5 misconceptions about YouTube advertising How to increase the effectiveness of advertising Business Owner Phone Numbers List on YouTube? Conclusions Take a look at 5 common YouTube advertising strategies from a different angle and learn what creatives should really be Read also : Types of advertising on YouTube: description, pros and cons 5 misconceptions about YouTube advertising The effectiveness of advertising on YouTube is a rather imprecise concept, since the goals of each advertising campaign are different and, accordingly, the indicators will differ.
However, what unites many advertisers is the idea of how to achieve the goal they need. There are many stereotypes surrounding YouTube promotion that hinder the growth of marketers in their projects. Ben Jones highlights 5 key mistakes that all video advertisers need to avoid. 5 misconceptions about YouTube advertising: Success on YouTube is achieved through trial and error; Quality YouTube advertising must follow strict rules; End-of-funnel ads aren't as effective as top-of-the-funnel ads; Experimenting with creative campaigns is very difficult; A TV ad will be effective on any platform.
We dug into his column for the Think with Google blog, where he ponders stereotypes about YouTube advertising, and rethought them into actionable recommendations. Content: 5 misconceptions about YouTube advertising How to increase the effectiveness of advertising Business Owner Phone Numbers List on YouTube? Conclusions Take a look at 5 common YouTube advertising strategies from a different angle and learn what creatives should really be Read also : Types of advertising on YouTube: description, pros and cons 5 misconceptions about YouTube advertising The effectiveness of advertising on YouTube is a rather imprecise concept, since the goals of each advertising campaign are different and, accordingly, the indicators will differ.
However, what unites many advertisers is the idea of how to achieve the goal they need. There are many stereotypes surrounding YouTube promotion that hinder the growth of marketers in their projects. Ben Jones highlights 5 key mistakes that all video advertisers need to avoid. 5 misconceptions about YouTube advertising: Success on YouTube is achieved through trial and error; Quality YouTube advertising must follow strict rules; End-of-funnel ads aren't as effective as top-of-the-funnel ads; Experimenting with creative campaigns is very difficult; A TV ad will be effective on any platform.