Post by account_disabled on Sept 12, 2023 11:48:17 GMT
So far we've only talked about paid and organic traffic, but there are many other forms of traffic that can drive people to your site, so let's look at them.
paid traffic
We've already discussed paid traffic in detail, but to reiterate: Paid traffic is traffic that you pay for and obtain, typically through PPC advertising.
Digital marketing is a field filled with a lot of jargon, and you often need a glossary to make sense of it all. Today we will look at the differences between keywords and search queries and discuss some basic terms in this field.
Before comparing the two terms in detail, let us first start by Phone Number List defining each term individually. There are some key similarities between keywords and search terms, but they are not the same, as is often misunderstood.
What are keywords?
Keywords, as the name suggests, are a core tenet of digital marketing and SEO strategies. These keywords will be targeted and should be relevant to the products you have to offer. For example, if you sell furniture, 'sofa' and 'couch' are likely to be your most important keywords.
Remember that your keyword doesn't have to be a single word; it can also be a short keyword phrase like "velvet sofa" or "green sofa." So how do you find keywords? You should research your keywords using a tool like Ranktracker Keyword Finder Tool .
Search terms may include keywords, but search terms and keywords are completely different concepts. A search query is a series of words that you type into the search engine you are using to find the results you are looking for.
Search terms can be phrased in many different ways and produce the same results. For example, you may search for “buy a sofa near me,” but another user may search for “buy a sofa near me .” Search terms may contain typos, which Google usually corrects automatically.
How are they different?
Keywords and search terms usually depend on who is using them. For example, digital marketers use keywords to get better organic search results. As mentioned earlier, keywords are part of a digital marketing strategy and don't mean much to the average searcher.
paid traffic
We've already discussed paid traffic in detail, but to reiterate: Paid traffic is traffic that you pay for and obtain, typically through PPC advertising.
Digital marketing is a field filled with a lot of jargon, and you often need a glossary to make sense of it all. Today we will look at the differences between keywords and search queries and discuss some basic terms in this field.
Before comparing the two terms in detail, let us first start by Phone Number List defining each term individually. There are some key similarities between keywords and search terms, but they are not the same, as is often misunderstood.
What are keywords?
Keywords, as the name suggests, are a core tenet of digital marketing and SEO strategies. These keywords will be targeted and should be relevant to the products you have to offer. For example, if you sell furniture, 'sofa' and 'couch' are likely to be your most important keywords.
Remember that your keyword doesn't have to be a single word; it can also be a short keyword phrase like "velvet sofa" or "green sofa." So how do you find keywords? You should research your keywords using a tool like Ranktracker Keyword Finder Tool .
Search terms may include keywords, but search terms and keywords are completely different concepts. A search query is a series of words that you type into the search engine you are using to find the results you are looking for.
Search terms can be phrased in many different ways and produce the same results. For example, you may search for “buy a sofa near me,” but another user may search for “buy a sofa near me .” Search terms may contain typos, which Google usually corrects automatically.
How are they different?
Keywords and search terms usually depend on who is using them. For example, digital marketers use keywords to get better organic search results. As mentioned earlier, keywords are part of a digital marketing strategy and don't mean much to the average searcher.