Post by account_disabled on Nov 26, 2023 5:32:10 GMT
aware of the importance of UX in any marketing strategy. But did you know that UX is not just a once-off action: it is actually a process of putting the customer at the center of your strategy, and making commercial decisions based on real customer data. How can you achieve excellent UX? In this article we’ll look at 10 strategies for any successful UX project, whether you do it in-house or with the help of an external consultant. This article is adapted from a recent Digital Marketing Institute podcast where
Will Francis discussed UX with Brian Herron, of award-winning Cell Phone Numbers List UX agency Each&Other. What is UX? Is UX simply all about design, and just creating a delightful customer interface? Or is it more about planning and strategy? In reality, it involves all those things… And then some more. When people think about UX, they think of the user interface (UI): that’s everything that you see, touch, and interact with on screen. It’s the way a website looks, or what you're tapping at on your phone. People might also think
about customer experience (CX), which is the sense of all of the loyalty you've built up, the feeling people have of doing business with you, and the ease with which they do it. UX fits in the middle of all this. It's a way of understanding the CX that you want to create, to get to, and then matching it up to a UI that's actually effective. “And really, that's all that UX is. It's a way of making decisions based on real customer data. It's a way of parsing out the impact you want to achieve
Will Francis discussed UX with Brian Herron, of award-winning Cell Phone Numbers List UX agency Each&Other. What is UX? Is UX simply all about design, and just creating a delightful customer interface? Or is it more about planning and strategy? In reality, it involves all those things… And then some more. When people think about UX, they think of the user interface (UI): that’s everything that you see, touch, and interact with on screen. It’s the way a website looks, or what you're tapping at on your phone. People might also think
about customer experience (CX), which is the sense of all of the loyalty you've built up, the feeling people have of doing business with you, and the ease with which they do it. UX fits in the middle of all this. It's a way of understanding the CX that you want to create, to get to, and then matching it up to a UI that's actually effective. “And really, that's all that UX is. It's a way of making decisions based on real customer data. It's a way of parsing out the impact you want to achieve